Analytics & Insights

Empowering marketers, product teams, and strategists to understand consumer interest, brand attitudes, and shopping habits on voice

Behavioral Insights

Understand how consumers engage with voice today, and how this will evolve tomorrow. Analyze activity, learn about adoption, attribution, trends, and areas of growth.

Shopping Insights

Adapt with ease to the role of voice in shopping with customer data, profiles, and motivations. Track product search and discovery, preferences, habits, and trends.


Gain a competitive view of the performance of the top players in the voice market. Increase market share with competitive analytics for voice.

Syndicated Reports

Pulse Labs has partnered with Kantar, the premier worldwide provider of consumer insights, to publish our findings on voice technology usage in monthly syndicated reports. These reports offer insights into search, commerce, entertainment, discovery, trends, and relative performance within the voice ecosystem.

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Pulse Labs partners with Kantar to improve conversational functionality for AI

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Pulse Labs is excited to announce our partnership with Kantar as we continue to improve the voice ecosystem for everyone by understanding how real people use their voice-enabled devices. This partnership combines Kantar's research into user consumption and media habits across platforms, plus Kantar's ad expenditure and effectiveness data, with Pulse Labs data on voice assistant usage and precise behavioral patterns.

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