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Automotive Change is Happening Faster Than Ever

To help you lead those changes, Pulse Labs provides a suite of solutions tailored to automotive. They’re fast, accessible, granular, actionable, and impactful, and include our In-Car Camera™ human factors insights solution available in Custom and Benchmark configurations. And watch for our Social Dynamics solutions.

Take Pulse ICC Along for the Ride

Our In-Car-Camera™ (ICC) platform provides the richest humanized views possible of how people engage with their vehicles, informing every step of the vehicle lifecycle. We offer ICC as a custom solution and through our ICC Benchmark Series.

Vehicle

Vehicle Development & Testing

Research Compression means less time to make more decisions. ICC provides the richest insights to make better and faster development and testing decisions.

Knowing real-world customer joys and challenges with your vehicles and technology helps you stay ahead of curve. ICC informs sales, service and training guidance to optimize the customer experience.

Sales,

Sales, Service & Training Materials

Knowing real-world customer joys and challenges with your vehicles and technology helps you stay ahead of curve. ICC informs sales, service and training guidance to optimize the customer experience.

Marketing

Marketing

The most effective marketing emphasizes your best attributes and what's important to customers. ICC informs that using real drivers.

The best way to reveal best in class is by studying the competition under real-world conditions using ICC.

Competitive

Competitive Benchmarking

The best way to reveal best in class is by studying the competition under real-world conditions using ICC.

Safety

Safety & Technical Issue Detection

If everything was perfect the first time, we'd never have recalls. ICC, by design or discovery, helps keep you rapidly informed on key issues as revealed by real customers.

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Pulse Labs created a testing platform that gives us a uniquely deep view into our users’ thoughts and behaviors in what has traditionally been one of the hardest places to get naturalistic insights—a moving car.

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— Steve Higgins

Head of Google Assistant Auto

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The Voice of the Conversation

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Listening is one of the best ways to learn. Listening to a conversation is the best way to learn how drivers and their vehicles are able to communicate efficiently and effectively with just voices.

Effective vehicle/driver dialog is important for customer satisfaction. And also for safety: If a driver keeps eyes on the road and hands on the wheel by using voice commands, distraction risk is reduced.

Pulse Labs captures these conversations tied to specific user journeys and converts those to insights. Those empower our customers to benchmark and optimize voice capabilities.

Environments

Auto

auto

Pulse Labs has unrivaled expertise in unpacking how people and technology interact in vehicles. Those insights help clients understand how to optimize CX and driver revenue.

Home

home

Technology has created an ideally seamless bridge between in-vehicle and elsewhere, such as at home. Pulse Labs quantifies the successes and gaps to help brands capitalize on their consumers complete lives.

Mobile

mobile

While in-car technology is increasing at a rapid rate, many consumers still rely on their mobile phones. Understanding that dynamic is key for the automotive industry to understand the complete competitive technology set.

Work

work

As we move toward autonomous vehicles, the vehicle will increasingly become a workspace. This will create an entirely new realm of human factors research that only Pulse Labs can support.

Experience our Power Portal™
Experience

The Pulse Labs Power Portal™ is a one-stop online destination that gives your entire team immediate and on-demand access to focused insights across video, audio and customer feedback.

Learn About our AI, ML & CBE’s
Learn

Our proprietary AI/ML models analyze data at scale to group information into simple Categorized Behavioral Elements™ (CBEs) and then surface the most relevant information for your business objectives. This means your time is spent taking action, not mining.

Experts at the Wheel
Experts

The Pulse Labs Automotive Team is a rich mix of industry veterans across researchers, OEMs and digital. Our Heartbeat Team has completed hundreds of studies in the auto arena.

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