ICC™ knows “a video is worth over 1,000 surveys” Our In-Car-Camera™ (ICC) platform provides the richest humanized views possible of how people engage with their vehicles.
We use machine learning to quickly turn that intelligence into Categorized Behavioral Elements™ (CBE’s) and make those easily accessible via our Power Portal™. Fast, detailed, easy, accessible.
A Pulse Labs ADAS study recorded a safety-related challenge in Tesla Autopilot:
The speed limit was 40mph yet drivers were unable to disengage the 25mph automatic setting.
Frustrating and potentially dangerous, the learning is how drivers tried to adjust. The solution is enhanced options for better driver control. The benefit for rivals is real-world competitive context.
An OEM recently recalled nearly 500k vehicles for a software glitch at an estimated cost of $250M. When OEMS use ICC™ to surface these issues just 10% sooner, potential savings can be $25M or more.
“Research Comression” is the result of rapid-fire technology deployed so quickly that pre-launch research time is compressed. ICC™ is the cure; it’s richer, faster, and humanized. CBE’s™ ensure clear action plans. Our Power Portal™ means quick, easy, and reassuring access.
Pulse ICC™ revealed an infotainment fault that survived OEM testing and reached (frustrated) consumers.
Catching and correcting these issues quickly increases customer satisfaction. Retaining loyal customers costs less than conquesting.
Pulse Labs created a testing platform that gives us a uniquely deep view into our users’ thoughts and behaviors in what has traditionally been one of the hardest places to get naturalistic insights—a moving car.
— Steve Higgins
Head of Google Assistant Auto