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Innovative Brands Need Innovative Insights

All brands want their consumers’ experience with technology to be seamless and delightful. Pulse Labs provides detailed insights that turn conjecture into decisions.

Pulse Camera-Based Solutions Convert "Seeing is Believing" to Actionable Insights

Pulse Labs flexible camera-based solutions can be deployed anywhere people and technology interact. Those interactions are the basis for rich insights.

Innovation

Innovation Development & Testing

"Research Compression" means less time to make more decisions. ICC provides the richest insights to make better and faster development and testing decisions.

Knowing real-world customer joys and challenges with your vehicles and technology helps you stay ahead of curve. ICC informs sales, service and training guidance to optimize the customer experience.

Sales

Sales , Service & Training Materials

Knowing real-world customer joys and challenges with your vehicles and technology helps you stay ahead of curve. ICC informs sales, service and training guidance to optimize the customer experience.

Marketing

Marketing

The most effective marketing emphasizes your best attributes and what's important to customers. ICC informs that using real drivers.

The best way to reveal best in class is by studying the competition under real-world conditions using ICC.

Competitive

Competitive Benchmarking

The best way to reveal best in class is by studying the competition under real-world conditions using ICC.

Safety

Safety & Technical Issue Detection

If everything was perfect the first time, we'd never have recalls. ICC, by design or discovery, helps keep you rapidly informed on key issues as revealed by real customers.

Quote
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Right now it’s an open question who will end up controlling what, and how that will all fit together. We believe it will all come down to consumer choice, which will be determined by the most compelling user experience.

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— Dr. Dylan Zwick

Pulse Labs Co-Founder & Head of Advanced Analytics

The Voice of the Conversation

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Listening is one of the best ways to learn. Listening to a conversation is the best way to learn how drivers and their vehicles are able to communicate efficiently and effectively with just voices.

It's not just about creating technology. it's about making that technology responsive to human commands and needs. That drives adoption.

Pulse Labs captures these conversations tied to specific user journeys and converts those to insights. Those empower our customers to benchmark and optimize voice capabilities.

Environments

Auto

auto

Pulse Labs has unrivaled expertise in unpacking how people and technology interact in vehicles. Those insights help cement the relationship between your brand and consumers even in their vehicles.

Home

home

Technology has created an ideally seamless bridge between in-vehicle and elsewhere, such as at home. Pulse Labs quantifies the successes and gaps to help brands capitalize on their consumers complete lives.

Mobile

mobile

Consumers can shop and buy from anywhere they can carry their mobile devices. Pulse Labs understands that dynamic and can capture those moments to help you drive your business.

Work

work

People and technology work together everywhere. The work environment is notable for its need for efficiency, ergonomics and safety. Pulse HMI experience shows you how that can be done.

Experience our Power Portal™
Experience

The Pulse Labs Power Portal™ is a one-stop online destination that gives your entire team immediate and on-demand access to focused insights across video, audio and customer feedback.

Learn About our AI, ML & CBE’s
Learn

Our proprietary AI/ML models analyze data at scale to group information into simple Categorized Behavioral Elements™ (CBEs) and then surface the most relevant information for your business objectives. This means your time is spent taking action, not mining.

Unmatched Team Experience
Unmatched

The Pulse Labs Team brings years of HMI experience across industries and technology platforms. Our Heartbeat Team has completed countless studies for industries just like yours.

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