Our In-Car-Camera™ (ICC) platform provides the richest humanized views possible of how people engage with their vehicles, informing every step of the vehicle lifecycle.
"Research Compression" means less time to make more decisions. ICC provides the richest insights to make better and faster development and testing decisions.
Knowing real-world customer joys and challenges with your vehicles and technology helps you stay ahead of curve. ICC informs sales, service and training guidance to optimize the customer experience.
The most effective marketing emphasizes your best attributes and what's important to customers. ICC informs that using real drivers.
The best way to reveal best in class is by studying the competition under real-world conditions using ICC
If everything was perfect the first time, we'd never have recalls. ICC, by design or discovery, helps keep you rapidly informed on key issues as revealed by real customers.
Pulse Labs created a testing platform that gives us a uniquely deep view into our users’ thoughts and behaviors in what has traditionally been one of the hardest places to get naturalistic insights—a moving car.
— Steve Higgins
Head of Google Assistant Auto
Listening is one of the best ways to learn. Listening to a conversation is the best way to learn how drivers and their vehicles are able to communicate efficiently and effectively with just voices.
The ability for today's technology to accurately understand and respond to voice commands is crucial consumer acceptance and safety by keeping eyes and hands where they should be.
Pulse Labs captures these conversations tied to specific user journeys and converts those to insights. Those empower Public Sector entities to quantify and create standards for voice recognition.
Pulse Labs has unrivaled expertise in unpacking how people and technology interact in vehicles. Those insights help Public Sector entities keep an eye on vehicle safety by helping drivers keep their eyes on the road.
Technology now carries us on the complete journey to, from. and inside the home. Pulse Labs quantifies the successes and gaps to help optimize safety and continuity of experiences.
Our mobile phones are like a sixth sense, but like any sense is needs to enhance our lives. Pulse informs Public Sector experts on all things mobile.
As more technology enters the workplace, there is a greater need for HMIs to be spot-on. Pulse captures these interactions for naturalistic, unbiased insights.
The Pulse Labs Power Portal™ is a one-stop online destination that gives your entire team immediate and on-demand access to focused insights across video, audio and customer feedback.
Our proprietary AI/ML models analyze data at scale to group information into simple Categorized Behavioral Elements™ (CBEs) and then surface the most relevant information for your business objectives. This means your time is spent taking action, not mining.
The Pulse Labs Automotive Team is a rich mix of industry veterans across researchers, OEMs and digital. Our Heartbeat Team has completed hundreds of studies in the auto arena.
The Immense Amount of Information People Share on Social Platforms Creates Business Opportunities
Pulse Labs scientists are envisioning a social dynamic element that will make leveraging the world of social easier and more productive. Watch this space.
When you really understand the voice of the customer, that knowledge can influence everything from marketing to product development to marketplace dynamics.
— Abhishek Singhal