Naturalistic Camera-based Observations are the Most Informative
Our In-Car-Camera™ (ICC) platform provides the richest humanized views possible of how people engage with their vehicles, informing every step of the vehicle lifecycle.
Informing How You Test
"Research Compression" means less time to make more decisions. ICC provides the richest insights to make better and faster development and testing decisions.
Quantify the Drivers of Distracted Driving
Knowing real-world customer joys and challenges with your vehicles and technology helps you stay ahead of curve. ICC informs sales, service and training guidance to optimize the customer experience.
Validate Technology and Safety Claims
The most effective marketing emphasizes your best attributes and what's important to customers. ICC informs that using real drivers.
Competitive Benchmarking
The best way to reveal best in class is by studying the competition under real-world conditions using ICC
Safety & Technical Issue Detection
If everything was perfect the first time, we'd never have recalls. ICC, by design or discovery, helps keep you rapidly informed on key issues as revealed by real customers.
Pulse Labs created a testing platform that gives us a uniquely deep view into our users’ thoughts and behaviors in what has traditionally been one of the hardest places to get naturalistic insights—a moving car.
— Steve Higgins
Head of Google Assistant Auto
Accuracy of Voice Responses is a Gateway to Safety
Listening is one of the best ways to learn. Listening to a conversation is the best way to learn how drivers and their vehicles are able to communicate efficiently and effectively with just voices.
The ability for today's technology to accurately understand and respond to voice commands is crucial consumer acceptance and safety by keeping eyes and hands where they should be.
Pulse Labs captures these conversations tied to specific user journeys and converts those to insights. Those empower Public Sector entities to quantify and create standards for voice recognition.
Environments
Auto
Pulse Labs has unrivaled expertise in unpacking how people and technology interact in vehicles. Those insights help Public Sector entities keep an eye on vehicle safety by helping drivers keep their eyes on the road.
Home
Technology now carries us on the complete journey to, from. and inside the home. Pulse Labs quantifies the successes and gaps to help optimize safety and continuity of experiences.
Mobile
Our mobile phones are like a sixth sense, but like any sense is needs to enhance our lives. Pulse informs Public Sector experts on all things mobile.
Work
As more technology enters the workplace, there is a greater need for HMIs to be spot-on. Pulse captures these interactions for naturalistic, unbiased insights.
Experience our Power Portal™
The Pulse Labs Power Portal™ is a one-stop online destination that gives your entire team immediate and on-demand access to focused insights across video, audio and customer feedback.
Learn About our AI, ML & CBE’s
Our proprietary AI/ML models analyze data at scale to group information into simple Categorized Behavioral Elements™ (CBEs) and then surface the most relevant information for your business objectives. This means your time is spent taking action, not mining.
Experts at the Wheel
The Pulse Labs Automotive Team is a rich mix of industry veterans across researchers, OEMs and digital. Our Heartbeat Team has completed hundreds of studies in the auto arena.
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