Pulse Labs' cameras capture the intersection of consumers and technology as they make purchase decisions and engage thereafter. That helps make today's customers tomorrow's customers.
"Research Compression" means less time to make more decisions. Pulse camera-based solutions provide the richest insights to make better and faster development and testing decisions.
Knowing real-world customer joys and challenges with your vehicles and technology helps you stay ahead of curve. Pulse Camera intelligence informs sales, service and training guidance to optimize the customer experience.
The most effective marketing emphasizes your best attributes and what's important to customers. Pulse camera solutions inform that using real drivers.
The best way to reveal best in class is by studying the competition under real-world conditions using Pulse camera intelligence.
If everything was perfect the first time, we'd never have recalls. By design or by discovery, Pulse camera solutions provide rapid insights on issues surfaced by consumers
Brands are really struggling to make their technology friendly and helpful, but also encouraging purchase. It's a delicate balance only Pulse Labs can reveal.
— Amy Farley
The Heartbeat Team
Listening is one of the best ways to learn. Listening to a conversation is the best way to learn how customers and retail voice technology are able to communicate.
The goal of retail voice technology is to make shopping, buying and customer service easier and faster. Thus better, more responsive technology contributes to sales and loyalty.
Pulse Labs captures these conversations tied to specific user journeys and converts those to insights. Those empower our customers to benchmark and optimize voice capabilities.
Pulse Labs has unrivaled expertise in unpacking how people and technology interact in vehicles. Those insights help clients capitalize on the revenue potential of car-based buying.
Technology has created an ideally seamless bridge between in-vehicle and elsewhere, such as at home. Pulse Labs quantifies the successes and gaps to help brands capitalize on their consumers complete lives.
Consumers can shop and buy from anywhere they can carry their mobile devices. Pulse Labs understands that dynamic and can capture those moments to help you drive your business.
Consumers can shop the same brand at the some time in a store and on their phones. Understanding that dynamic requires Pulse Labs' depth of insights.
The Pulse Labs Power Portal™ is a one-stop online destination that gives your entire team immediate and on-demand access to focused insights across video, audio and customer feedback.
Our proprietary AI/ML models analyze data at scale to group information into simple Categorized Behavioral Elements™ (CBEs) and then surface the most relevant information for your business objectives. This means your time is spent taking action, not mining.
The Pulse Labs Smart Retail Team brings years of Human Factors experience across technology platforms. Our Heartbeat Team has completed countless studies in the Retail Arena.
The Immense Amount of Information People Share on Social Platforms Creates Business Opportunities
Pulse Labs scientists are envisioning a social dynamic element that will make leveraging the world of social easier and more productive. Watch this space.
When you really understand the voice of the customer, that knowledge can influence everything from marketing to product development to marketplace dynamics.
— Abhishek Singhal