The RX for Retail Revenue is a Great CX

Consumers are more likely to buy the better their experience. Pulse Labs expertise in Human Factors insights helps your brand seal the deal by making your technology more human.

Naturalistic Camera-based Observations are the Most Informative

Pulse Labs' cameras capture the intersection of consumers and technology as they make purchase decisions and engage thereafter. That helps make today's customers tomorrow's customers.

Developing & Testing Customer Engagement

"Research Compression" means less time to make more decisions. Pulse camera-based solutions provide the richest insights to make better and faster development and testing decisions.

Sales, Service & Training Materials

Knowing real-world customer joys and challenges with your vehicles and technology helps you stay ahead of curve. Pulse Camera intelligence informs sales, service and training guidance to optimize the customer experience.

Marketing

The most effective marketing emphasizes your best attributes and what's important to customers. Pulse camera solutions inform that using real drivers.

Competitive Benchmarking

The best way to reveal best in class is by studying the competition under real-world conditions using Pulse camera intelligence.

Safety & Technical Issue Detection

If everything was perfect the first time, we'd never have recalls. By design or by discovery, Pulse camera solutions provide rapid insights on issues surfaced by consumers

Brands are really struggling to make their technology friendly and helpful, but also encouraging purchase. It's a delicate balance only Pulse Labs can reveal.

— Amy Farley

The Heartbeat Team

The Voice of the Conversation

Listening is one of the best ways to learn. Listening to a conversation is the best way to learn how customers and retail voice technology are able to communicate.

The goal of retail voice technology is to make shopping, buying and customer service easier and faster. Thus better, more responsive technology contributes to sales and loyalty.

Pulse Labs captures these conversations tied to specific user journeys and converts those to insights. Those empower our customers to benchmark and optimize voice capabilities.

Environments

Auto

Pulse Labs has unrivaled expertise in unpacking how people and technology interact in vehicles. Those insights help clients capitalize on the revenue potential of car-based buying.

Home

Technology has created an ideally seamless bridge between in-vehicle and elsewhere, such as at home. Pulse Labs quantifies the successes and gaps to help brands capitalize on their consumers complete lives.

Mobile

Consumers can shop and buy from anywhere they can carry their mobile devices. Pulse Labs understands that dynamic and can capture those moments to help you drive your business.

Work

Consumers can shop the same brand at the some time in a store and on their phones. Understanding that dynamic requires Pulse Labs' depth of insights.

Experience our Power Portal™

The Pulse Labs Power Portal™ is a one-stop online destination that gives your entire team immediate and on-demand access to focused insights across video, audio and customer feedback.

Learn About our AI, ML & CBE’s

Our proprietary AI/ML models analyze data at scale to group information into simple Categorized Behavioral Elements™ (CBEs) and then surface the most relevant information for your business objectives. This means your time is spent taking action, not mining.

Driving Engagement and Purchase

The Pulse Labs Smart Retail Team brings years of Human Factors experience across technology platforms. Our Heartbeat Team has completed countless studies in the Retail Arena.