Younger users want more human-like AI

For most consumers, buying a vehicle is one of the largest purchasing decisions they will make, second only to homeownership. This kind of expensive, long-lasting decision is often emotional, and, at least in the consumer's mind, not easy to undo. With vehicle technology advancing faster than ever, consumers

As part of AIQ's effort to compile a comprehensive overview of users' real-time experiences across various AI platforms, this selection of videos captures real prompts and user reactions. Our AIQ database of thousands of videos is growing monthly. We'll periodically pull a few to compare

Travel and trip planning is seen as a natural use case for AI platforms. In the planning stage, consumers are making large considered purchases and need to compare and weigh different options with a number of variables. Consumers see high potential in AI’s ability to alleviate trip planning

Open AI has a freemium model whereby GPT-3.5 is free and GPT-4 (“Plus”) is not. Understandably, there are questions about whether GPT-4 is worth the cost. Is it better? How much better?One simple answer is: GPT-4 is 8% better.Why? The perceived quality of the response.

In AIQ, one component of the research design that we call “self-directed” is to let users decide what they want to do on an assigned AI platform. While the topics and interests they chose vary, overall we see certain topics and use cases emerge as the most popular.

Our study captures hundreds of videos of actual user experiences with the four AI platforms. A unique and powerful aspect of AIQ™️ is the ability to see these interactions in the moment.Two videos were chosen for each AI platform that demonstrate meaningful user insights. See what users